17 September 2010
Bonefish Grill Enters into Agreement with Livebookings to Build Online Reservation System
Award-winning, polished-casual restaurant implements reservation capabilities to drive revenue growth and turn website visitors into diners.
NEW YORK, NY -- Livebookings, Inc, a provider of online reservations and marketing services for restaurants, today announced that Bonefish Grill, a subsidiary of OSI Restaurant Partners and one of America’s leading polished casual restaurants, has selected Livebookings to deliver its first ever online reservations capability. By combining online reservations with Livebookings’ e-mail marketing, promotion management and partner network, Bonefish Grill will drive revenue growth and build its guest database.
Bonefish Grill joins 7,000 restaurants using Livebookings online reservation and marketing services worldwide. Livebookings uses web-based software to deliver electronic reservation books, e-mail marketing, event and promotions management, and a range of other marketing and reservations services to customers in the US and 22 other countries.
“We have been looking to enable reservation capabilities for all of our restaurants, but needed a solution that allows us to deliver the Bonefish Grill experience both online and off. Livebookings keeps our guests on our website throughout the reservation process, allowing us to better manage their experience,” said John Cooper, president of Bonefish Grill.
Over the past year, Livebookings has seen a global trend towards casual chains using its online reservations service as restaurant groups look to capitalize on their website traffic and online brand. In the UK, already more than half of the top 200 casual chains are Livebookings clients.
“Restaurants like Bonefish Grill are masters of their brand experience; at Livebookings we understand the importance of enabling restaurants to customize their online reservation experience and build their own relationship with each guest,” said Livebookings Co-Founder and Chief Sales Officer, Chris Persson. “We expect to see more of America’s casual chains join our many fine dining and independent restaurant clients by using their website to capture reservations and encourage repeat visits to their restaurants.”
Livebookings is an award-winning company built for restaurateurs by restaurateurs. Headquartered in London, with offices in New York, Washington, D.C., Hamburg, Stockholm, Paris, and Madrid and customers in 23 countries, we are the leading global online marketing and reservations service for restaurants. In 2010, Livebookings has already delivered nearly 4 million diners to restaurants worldwide including B.R. Guest Restaurants, Aquavit, and Spice Market. Livebookings is owned by Livebookings Holdings Ltd. For more information, go to http://livebookings.com, follow us on Twitter: http://twitter.com/livebookingsUSA or learn more about restaurant marketing: http://theblackboard.net
About Bonefish Grill
As the "Fresh Fish Experts," Bonefish Grill specializes in market-fresh fish and other wood-grilled specialties. Knowledgeable and attentive Bonefish Grill Anglers (our service staff) provide the best in what we like to call “chef’s coat service.” Our Anglers pride themselves on guiding our guests’ journey through our innovative, seasonal menu and specials, which feature only the highest-quality, freshest ingredients, including traditional and unique varieties of fish and seafood as well as numerous non-seafood items. We combine this with a big city bar that offers bar fresh cocktails, craft beers and an affordable, interesting wine list.
Recently named “Best Seafood” and “Top Service” category winner in the 2010 Zagat Survey of National Chain Restaurants and “Best Seafood Restaurant in the Nation” by a leading consumer product guide, Bonefish Grill has locations across the country and prides itself on the local feel of each restaurant. For more information on Bonefish Grill, visit www.bonefishgrill.com, facebook.com/BonefishGrill or follow us on Twitter via @bonefishgrill
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