17 September 2010
Livebookings Completes Phase One of US Expansion
High profile US fine dining and casual chain restaurants select Livebookings’ web-based online reservations and marketing software.
NEW YORK, NY - Livebookings, a global provider of online reservations and marketing services for restaurants, today announced that after only six months, it has successfully completed the first phase of its US expansion efforts. The company has implemented its online reservations software at restaurants across America, including well-known New York restaurants, such as:
In addition, Livebookings has partnered with American Express and Travelocity to serve up reservations to consumers and is running its second free restaurant marketing education event, the Livebookings Academy, in New York on September 16th.
Livebookings’ web-based solution, which has already been adopted by more than 7,000 restaurants worldwide, including leading operators like the Fat Duck and Gordon Ramsay, combines online reservations, an electronic reservation book, marketing, and analytics capabilities to empower restaurants of all sizes to promote their restaurant, manage reservations, and analyze their business using reservations as a key metric. One of Livebookings unique offerings is an online reservation calendar that restaurants can place on their own website, converting 1 out of every 20 web visitors into a real-time reservation, without the guest leaving that webpage. Restaurants can use this online reservations service with Livebookings own electronic reservation book or with that of other providers, including OpenTable.
To restaurants and partners such as American Express and Travelocity, Livebookings’ white-label solution provides an online reservation service that integrates seamlessly with existing systems and websites. This enhances customer loyalty by allowing guests to remain on the restaurant’s or partner’s website throughout the reservations process rather than be redirected and forced to login to another website to complete the reservation.
One of the US's most successful multi-concept operators, B.R. Guest Restaurants, has implemented Livebookings across its NYC restaurants, which include Dos Caminos, Wildwood Barbeque, Ruby Foo's, Blue Water Grill, Primehouse New York, and Atlantic Grill.
“We have seen a double digit increase in online reservations via our own websites since changing to Livebookings,” says B.R. Guest Restaurants Founder and CEO/President, Stephen Hanson. “With consumers increasingly making dining decisions online, we are focused on building our brand online. Livebookings 'white label' solution helps us do so, plus provides effective tools to merchandize events and yield manage inventory. To me, Livebookings is online reservations 2.0, finally giving our industry a chance to explore revenue management in a way that airlines and hotels have been doing for years.”
“Livebookings is a friend of the restaurant community, liberating restaurants from the expensive hardware and competitive model of other online reservation systems and freeing their guests from being forced to login to another company’s website just to make a reservation,” said Livebookings Co-Founder and Chief Sales Officer, Chris Persson. “We have found US restaurants very receptive to finally having a reliable, global-scale choice when selecting an online reservations software provider, especially one that does not get in the way of the restaurant’s own brand.”
Livebookings’ flexible, web-based solution can be tailored to meet the needs of a wide-range of restaurants, including small restaurants that simply want the ability to accept reservations on their website to casual chains and multi-concept restaurant groups that require a robust set of reservation management and analytics tools.
Livebookings is an award-winning company built for restaurateurs by restaurateurs. Headquartered in London, with offices in New York, Washington, D.C., Hamburg, Stockholm, Paris, and Madrid and customers in 23 countries, we are the leading global online marketing and reservations service for restaurants. In 2010, Livebookings has already delivered nearly 4 million diners to restaurants worldwide including B.R. Guest Restaurants, Aquavit, and Spice Market. Livebookings is owned by Livebookings Holdings Ltd. For more information, go to http://livebookings.com, follow us on Twitter: http://twitter.com/livebookingsUSA or learn more about restaurant marketing: http://theblackboard.net
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